Jimmy Niggles Esq. began growing his beard in honour of his mate Wes who was tragically killed by melanoma at the age of 26.
The idea… this glorious growth as a life saving conversation starter, challenging as many people as possible to get a skin check – something which could save you from a suss looking spot before it’s too late.
Now, more than 10 years on, Jimmy’s beard has become one of the most famous (and valuable) in the world. It has: