Our mate Roger works in finance, bless his cotton socks. And a few winters ago Roger decided to grow his beard from June to August as a Beard Season Ambassador. Naturally, he stood out. Especially so given his 'buttoned up' profession. Garnering a lot of interest and questions from his more traditional (bald face) colleagues.
Midway through a client meeting he was asked about his glorious new chin warmer. He said, "well, I 'm growing this beard for Beard Season and it could well save your life". Amongst approving, curious nods, the enquirer asked "How?"
"Ahh", said Roger, "you see this beard is a walking, talking billboard, challenging everyone who asks about it to get a skin check with their GP or dermatologist". After some discussion about melanoma, and comments like "I always wanted to get get a skin check but I never got around to it", Roger said look. Let's get a photo together as a momento of this occasion" - doing the 'Beard Season Point' - "and I'll tag you in it as a reminder to get a #BeardSeasonSkincheck."
Two weeks later, Roger gets a call.
It's his client. The enquirer.
"Mate I just wanted to thank you for that chat the other day" sounding elated, "The doc found a suss looking spot on my back which they had biopsied and I just got my results back... It's an early stage melanoma!" If they hadn't got to it as early as they did they reckon I'd be cactus (in Dire Straights).
"The thing is Roger" his client explained - almost sobbing, "I've got three kids. I run a business. You don't know how grateful I am I asked you about your beard!" Now when Roger walks into a board room with his big bushy beard, he wears it with the pride, knowing it's saved a life - and so much more.
This is a REAL story...
And this kind of thing is happening all over the world each and every winter on an awe inspiring scale. Some of the messages we receive will blow your mind. Solemn, inspiring reminders of how important your Beard Season can be.