LET'S MAKE MELANOMA… HISTORY

DAY’S TILL WE SHAVE

WHAT IS
BEARD SEASON?

It was formerly known as winter.  
Now, it’s a time of commitment.

A time for gentlemen to let their facial follicles flourish. Growing a #BeardWithPurpose and use it as a life saving conversation starter. A ruggedly handsome (in your face) reminder for friends and family to get a #BeardSeasonSkinCheck with a GP or dermatologist. All while raising funds towards targeted community screening programs. Taking vital services to where they’re needed most.

Because of this wooly winter challenge, we now potentially save a life a week, or as we like to call them… #BeardSeasonVictories. People who might not be here if it weren’t for our friendly, furry advice.

HOW DOES IT WORK?

1

BECOME AN AMBASSADOR

You can sign up as an individual or start/join a team. Either way, your profile is something to be proud of. To make it count, set yourself a target and kick it off with a donation. The more people you share it with - the bigger your impact will be.
2

GROW AN EPIC WINTER BEARD

Beard Season kicks off on the 1st of June and finishes on the 31st of August. If you missed the start don’t worry, you’ve now got a three month hall pass from the drudgery of shaving. Saving you at least ten minutes a day - which you can use to talk about your glorious beard and how it has the power to save lives.
3

GET IT OUT THERE

It’s not how big your beard is - it’s how you use it. Some of our ambassadors have brought a skin doctor into work, broken world records, recruited their football team and even hosted their own fundraisers. Whatever you can dream up (while stroking your wonderful whiskers) we’re keen to help so don't hesitate to get in touch.

1282

#BEARDSEASONVICTORIES

SUSS SPOTS FOUND

5687

#BEARDSEASONSKINCHECKS

PEOPLE SCREENED

2546

#BEARDSEASONAMBASSADORS

PEOPLE ON BOARD

FAQ'S

Everyone will want to ask you about your beard (that’s the big idea), so here’s a few common questions to equip you with the best answers to help you on your mission

WHY BEARDS?

Growing a beard is magnificent symbol of commitment. From the moment you retire your razor, you’ll be bravely bristling in the footsteps of Sea Captains, Bush Rangers, Lumberjacks and Lords. Growing the ultimate conversation starter which can literally save lives. Your mission is to use your majestic neck mane as a talking billboard for early detection – convincing at least ten people to get a skin check, and help us raise funds for targeted community skin check programs.

WHY SKIN CHECKS?

The reality is, two out of three Aussies are likely to get some form of skin cancer before they’re 70. Crazy right?! The most dangerous form of this is melanoma – and it’s one of our biggest killers, claiming one person every five hours. Which is 12 X the global norm, a figure we’re determined to change.

Thankfully, melanoma is one of the most successful to treat cancers if it’s found early. Which is why our primary focus is on early detection. Something no other charity was doing when our mate passed away. So we went to work solving this problem in a hairy, unique way. 

WHY WINTER?

The colder months of June, July & August provide the ideal growing conditions for beards, not only keeping you warm but making you more wonderful. Attracting the attention of everyone around you. Winter also happens to be the best time to get a skin check. Doctors can find suss looking spots easier because you’re less likely to be tanned. Plus, if you need treatment, you won’t be out in the sun straight after (which can trigger mutations – and sadly not the X Men kind).

WHY BLOKES?

Blokes are most likely to get melanoma and the most difficult to get in to see a doctor for anything, let alone a suss looking spot.

We reckon it’s because of two things:

  1. Most men think they’re bullet-proof. Which also might explain why men have double the incidence of skin cancer than women.
  2. Seeing a doctor isn’t something men prioritise. Lowering their chances of finding melanoma early. So we’re here to flip that.

WHAT ABOUT THE LADIES?

Heck yeah!! Beard Season wouldn’t flourish without the support of the wonderful women in our lives – fondly known as… #BeardSeasonGardeners. Those who tend to the facial follicles of friends and family.

Because as we all know, it takes a team to grow a beard, and partners/pals play a very important part in the health and impact of an impactful chin thicket. Coaching them through the itchy stage, making sure they’re looking their best and encouraging them to get out there.

WHY DONATE?

Your hard earned will be used with responsible efficiency, helping us fight melanoma in two massive ways:

AWARENESS

  • Building on our community of over 80,000 people
  • Educating people about how to find melanoma
  • Inspiring people to get a skin check with a specialist

ACTION

  • Helping people book a skin check
  • Facilitating skin checks at workplaces
  • Running pop-up skin checks at events & festivals

WHAT'S IN IT FOR ME?

Apart from the immense satisfaction of knowing you’ve potentially saved lives, we’ve teamed up with some of the finest brands, businesses and organisations in Australia. Offering you the chance to win what we call #BeardSeasonTrophies.

NEED MORE CONVINCING?

Here’s some of the milestones we’ve achieved over the years – all with little to no funding. Imagine how much more we can achieve with you and your crew on board!!

79,967

OUR SOCIAL COMMUNITY

5,600,000

ESTIMATED PR $ GENERATED

124054

TOTAL LIKES FROM 2018

PROUDLY ENDORSED BY

"As a former pale kid who is now a current pale adult with a religious skin check regime, I couldn’t be happier to support Beard Season. I had my own skin cancer scare and it really wasn't pleasant. The more people we can get checked the better. Plus it's given me the perfect excuse to grow a big busy beard. Something that's been on my to-do list for years. A beard which now has the power to save lives!! All it needs is a little super hero cape. If anyone out there can help with that let me know."

HAMISH BLAKEONE OF THE BEST BEARDS IN RADIO

"I’ve experienced so much change over the years. I’ve explored different business opportunities; gone from a single man, to a grandfather of three; moving with the times and technology. One thing, however has remained constant. My beard. After hearing about Beard Season in Sydney I had a skin check and found a couple of things on my shoulder I had no idea I had. This has given my beard so much more meaning and I'm honoured to now call myself an ambassador for the cause.

SIR RICHARD BRANSONONE OF THE BEST BEARDS IN BUSINESS

"As an Aussie who loves the surf and the great outdoors, I'm proud to help Beard Season spread the word. So when I shaved off my mate Sam Hargrave's beard, we dit it live on social media - going out to 25 million people. We encouraged them to get a skin check and it was awesome to see how many people did. What the Beard Season crew are doing really saves lives. Making a huge impact on one of the world's deadliest cancers. A super hero effort if I've ever seen one. So sign up and get involved."

CHRIS HEMSWORTHONE OF THE BEST BEARDS IN HOLLYWOOD

NEWS AND GROWTH

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