https://www.youtube.com/watch?v=YKrRC9eLKhU

(FORMERLY KNOWN AS WINTER)

TIME TO GROW YOUR BEARD WITH PURPOSE AND MAKE MELANOMA... HISTORY

LET'S GROW...

READ ALL ABOUT IT!

Beard Season is a non profit charity championing the early detection of melanoma – Australia’s national cancer. It started back in 2010 after our mate died from a suss looking spot on his neck at the age of 26. Since then, we’ve been growing our beards from the 1st of June until the 31st of August. Using them as ruggedly handsome billboards for early detection, inspiring our friends and family to get a skin check with a GP or dermatologist.

By joining the crew and signing up as an ambassador you’ll not only be able to document your growth, start a team and be a better huMAN, you’ll be helping us raise much needed funds towards free, educational skin check sessions. Bringing skin specialists to where they’re needed most.

JOIN THE CREW

NOW IF THAT DOES’NT GET YOUR FACIAL FOLLICLES FIRED UP, PERHAPS OUR TRACK RECORD WILL:

1488

#BEARDSEASONVICTORIES

SUSS SPOTS FOUND

4695

#BEARDSEASONSKINCHECKS

PEOPLE SCREENED

2546

#BEARDSEASONAMBASSADORS

PEOPLE ON BOARD

OK, I'M KEEN

HOW DOES IT WORK?

1

BECOME AN AMBASSADOR

Simply hit the 'SIGN UP' button and create yourself a profile. You can lone wolf it as an individual or start/join a team. Add a profile pic, answer a few important questions, promise you'll get a skin check and then in no time at all you'll be on your way towards a glorious Grizzly Adams thicket. Signing up is free, but we recommend kicking it off with a donation. Then share share share. The more people who see your whiskery drive and determination. The more lives you'll save.
2

GROW AN EPIC WINTER BEARD

'Beard Season' officially kicks off on the 1st of June and finishes on the 31st of August. But if you want to start early or later that's totally fine. Growing a beard is a very special journey and we're here to give you added incentive. Our big tip is to not shave. It might sound obvious but it's very important. Next is the 'itchy phase' which kicks in around the 2-3 week mark. Push through. You've got this. Next is upkeep. Wash, condition and oil. We recommend our very own 'Million Dollar Beard Oil' by Captain Fawcett. It's the very best there is and comes with real flakes of 23 carat gold which dissolve as you apply. You can find it in our store or at most good barber shops. Then last but not least, wear it with pride. Your beard is like your fingerprint. Own it. Look after it, and most of all, use it to save lives!!
3

GET IT OUT THERE

It’s not how big your beard is - it’s how you use it. Some of our ambassadors have used their beards to break world records, meet the Dalai Lama, compete in the World Beard Championships and walk across Australia with camels... You'll be surprised where your beard can take you and we encourage you to push it, and yourself to bold new heights. But it starts with everyday conversations... Someone mentions it at a meeting? Tell them it's currently raising funds for Australia's first national skin check program. Your mum want's you to shave? Tell her you will if her and five of her friends get a skin check. All of these interactions are opportunities to save lives. Make them count... If you can challenge at least 10 people a week to get a skin check, your beard will literally be a life saver!
4

FINISH WITH A FLOURISH

At the end of each winter, we celebrate everyone's achievements with shave off events around the country. It's a top way to bring your mates together and celebrate your beard growing journey. Giving your fund raising efforts a BIG final push. We've had people hire out wool sheds, lawn bowling greens and even ball rooms to mark the occasion. With some of our celebrity ambassadors dropping in for speeches and high octane dance offs. You could even auction off who gets to shave your beard or even keep the trimmings. It's a magic excuse for a get together and if you raise enough funds, we might even be there with a pop-up clinic to say thank you.

FAQ'S

Ideally, people will be asking you a whole bunch of questions during your Beard Season. So here’s a few A’s to deal with the Q’s:

WHY BEARDS?

Growing a beard is magnificent symbol of commitment. From the moment you retire your razor, you’ll be bravely bristling in the footsteps of Sea Captains, Bush Rangers, Lumberjacks and Lords. Growing the ultimate conversation starter which can literally save lives. Your mission is to use your majestic neck mane as a talking billboard for early detection – convincing at least ten people to get a skin check, and help us raise funds for targeted community skin check programs.

WHY SKIN CHECKS?

The reality is, two out of three Aussies are likely to get some form of skin cancer before they’re 70. Crazy right?! The most dangerous form of this is melanoma – and it’s one of our biggest killers, claiming one person every five hours. Which is 12 X the global norm, a figure we’re determined to change.

Thankfully, melanoma is one of the most successful to treat cancers if it’s found early. Which is why our primary focus is on early detection. Something no other charity was doing when our mate passed away. So we went to work solving this problem in a hairy, unique way. 

WHY WINTER?

The colder months of June, July & August provide the ideal growing conditions for beards, not only keeping you warm but to make you more wonderful. Attracting the attention of everyone around you. Winter also happens to be the best time to get a skin check. Doctors can find suss looking spots easier because you’re less likely to be tanned. Plus, if you need treatment, you won’t be out in the sun straight after (which can trigger mutations – and sadly not the X Men kind).

WHY BLOKES?

Blokes are most likely to get melanoma and the most difficult to get in to see a doctor for anything, let alone a suss looking spot.

We reckon it’s because of two things:

  1. Most men think they’re bullet-proof. Which also might explain why men have double the incidence of skin cancer than women.
  2. Seeing a doctor isn’t something men prioritise. Lowering their chances of finding melanoma early.

So, by doing something ‘manly’ like growing a beard, it’s turning those most at risk into our biggest advocates. Making blokes proud of being responsible, and committing to be part of the solution. 

WHAT ABOUT THE LADIES?

Heck yeah!! Beard Season wouldn’t flourish without the support of the wonderful women in our lives – fondly known as… #BeardSeasonGardeners. Those who tend to the facial follicles of friends and family.

Because as we all know, it takes a team to grow a beard, and partners/pals play a very important part in the health and impact of an impactful chin thicket. Coaching them through the itchy stage, making sure they’re looking their best and encouraging them to get out there.

WHY DONATE?

Your hard earned will be used with responsible efficiency, helping us fight melanoma in two massive ways:

AWARENESS

  • Building on our community of over 80,000 people
  • Educating people about how to find melanoma
  • Inspiring people to get a skin check with a specialist

ACTION

  • Helping people book a skin check
  • Facilitating skin checks at workplaces
  • Running pop-up skin checks at events & festivals

WHAT'S IN IT FOR ME?

Apart from the immense satisfaction of knowing you’ve potentially saved lives, we’ve teamed up with some of the finest brands, businesses and organisations in Australia. Offering you the chance to win what we call #BeardSeasonTrophies.

LET'S DO THIS

NEED MORE CONVINCING?

Here’s some of the milestones we’ve achieved over past few years. Imagine what we can do in 2020…

83387

OUR SOCIAL COMMUNITY

5,600,000

ESTIMATED $ PR VALUE

124054

TOTAL LIKES FROM 2019
GET INVOLVED

PROUDLY ENDORSED BY

”"As a former pale kid who is now a current pale adult with a religious skin check regime, I couldn’t be happier to support Beard Season. I had my own skin cancer scare and it really wasn't pleasant. The more people we can get checked the better. Plus it's given me the perfect excuse to grow a big busy beard. Something that's been on my to-do list for years. A beard which now has the power to save lives!! All it needs is a little super hero cape. If anyone out there can help with that let me know."

HAMISH BLAKEONE OF THE BEST BEARDS IN RADIO

”"I’ve experienced so much change over the years. I’ve explored different business opportunities; gone from a single man, to a grandfather of three; moving with the times and technology. One thing, however has remained constant. My beard. After hearing about Beard Season in Sydney I had a skin check and found a couple of things on my shoulder I had no idea I had. This has given my beard so much more meaning and I'm honoured to now call myself an ambassador for the cause.

SIR RICHARD BRANSONONE OF THE BEST BEARDS IN BUSINESS

”"As an Aussie who loves the surf and the great outdoors, I'm proud to help Beard Season spread the word. So when I shaved off my mate Sam Hargrave's beard, we dit it live on social media - going out to 25 million people. We encouraged them to get a skin check and it was awesome to see how many people did. What the Beard Season crew are doing really saves lives. Making a huge impact on one of the world's deadliest cancers. A super hero effort if I've ever seen one. So sign up and get involved."

CHRIS HEMSWORTHONE OF THE BEST BEARDS IN HOLLYWOOD

NEWS AND GROWTH

LIKE TO SEE MORE? MICASA SUCASA...

1 AUSSIE IS KILLED BY MELANOMA EVERY 5 HRS WHICH IS 12X THE GLOBAL NORM

THESE NUMBERS CAN CHANGE, AND WE'RE ON A MISSION TO MAKE IT HAPPEN

LET’S MAKE MELANOMA… HISTORY

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